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The XyloGene Brand


NZDFI has a strategy for branding the germplasm captured within our improved nursery stocks. Growers will be able to select 'XyloGene' plants knowing that they will be highly productive and have good wood quality. The XyloGene trademark has been registered with the International Property Office of New Zealand.

How the XyloGene branding system will work

We have developed a nursery licensing system for production of certified XyloGene planting stock similar to that used by the Radiata Pine Breeding Company for genetically improved pine nursery stocks. A royalty will be charged on all sales, payable to NZDFI. A discount will be given to industry supporters who have contributed to NZDFI’s research programme.

The first generation of improved planting stock will be branded 'XG 1', with subsequent generations XG 2, 3 and so on.

Traceability and certification of XyloGene stock

The XyloGene brand or trademark can be used for branding not just durable eucalypt nursery stocks, but also other products throughout the value chain.

Our aim is to deliver sustainably grown, naturally durable hardwood that will compete in domestic and international markets on quality rather than price.

We believe that the XyloGene brand will add value if also used to market and certify durable hardwood products produced in the future. This will require traceability along the value chain for growing, processing and sales of durable hardwood (in a similar way to that used by Zespri in the production and sales of kiwifruit).

Brands and trademarks are already a key part of New Zealand’s international export success, so investigating traceability and certification will be an important objective for the NZDFI in the near future.

Tracing products from the nursery to the final consumer is possible: all records of production and deployment of XyloGene nursery stocks can be securely kept, along with records of where new forests are planted. This will enable future traceability and certification of the durable hardwood grown in these forests. Logs could be tracked from the forest to the timber processor who can then use the XyloGene brand as a certifying trademark to identify and add value to all products: posts, poles, sawn timber and engineered wood products such as laminated veneer lumber (LVL).